AFPL Product
Creation Centre.
Better products. Shorter turnaround times. Consistent quality.
From your first brief to an approved, production-ready sample, in one building.
Inside the Centre
From research to
production-ready sample.
Designers, engineers and makers work together on every decision that shapes your collection, from the first brief to the sample your order is made from. Work with us on all of it, or only where your collection needs us.
Research
Market and technical insight behind every product decision.
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Innovation
New materials, product solutions and custom machinery.
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Design
Your brand’s direction, carried into silhouette, material, colour and detail.
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Development
Physical samples, so you judge design, fit and cost together.
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Product engineering
Your approved sample, prepared for consistent manufacture at scale.
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A look inside
Built for product
creation.
Design studio, development pods and sample rooms share one building, so questions about your sample are resolved as it takes shape.
The purpose
An investment in
better footwear.
We built the Centre to give you a development partner with the resources to explore more ambitious ideas and the manufacturing knowledge to realise them. Custom machinery, digital tools and physical prototyping widen what you can develop.
The approved sample
Ready for production,
size by size.
Your sample is agreed with your team, then engineered for every size in your order: patterns graded, tooling made, size trials run and fit cleared. Production receives one clear reference.
Product engineering
Category pods
Specialists for
your category.
Designers, pattern engineers and sample makers work in category-focused pods. Closing pods keep specialist upper-making beside them, so questions are resolved as your sample takes shape.
Development
Sample store
Your collection,
seen together.
4,000 sq. ft. where silhouettes, colours and materials stand side by side, so you judge each style and the balance of the whole assortment.
- Vendor areasMaterials and components reviewed with your suppliers.
- Private war roomsSpace for your design, merchandising and brand teams to work through the collection.
Enquire
Tell us what
you need.
Share a few details and our team will be in touch.